Manchester United are eager to sign top players and re-establish themselves as one of the best teams in England. To do so, they not only need to contend with their crosstown rivals Manchester City but also with the likes of Arsenal and Chelsea, who have made quite a splash in the transfer market lately.
Announcing the new front-of-shirt deal with Qualcomm, a company they already collaborate with, Manchester United said (via Reuters):
Since starting to accept front-of-shirt sponsorships in 1982, United have sported logos of Sharp, Vodafone, AIG, AON, Chevrolet, and TeamViewer.
Manchester United Strike Record-Breaking Deal With Qualcomm
This will make it the biggest front-of-shirt deal in soccer history, eclipsing Real Madrid’s contract with Fly Emirates. United’s current deal with TeamViewer is worth a handsome £47 million ($58.58 million) per year.
Premier League giants Manchester United have struck a massive deal with U.S. technology company Qualcomm. As part of the deal, the Red Devils will sport Qualcomm’s Snapdragon logo on their home, away, and third shirts for both men’s and women’s teams.
In July, the Mancunians extended their shirt sponsorship deal with German giants Adidas. According to reports, that deal is worth a massive £900 million ($1121.71 million).
Qualcomm Deal To Help United Fight For Premier League
“Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand. Under the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024-25 season, featuring on the home, away and third kits of the men’s and women’s teams.”
The Red Devils currently have a good enough squad, but they do not have as many match-winners a team may need to go the distance. According to talkSPORT, they are aiming to make four big signings in the 2024-25 summer transfer window, and the funds received from the Qualcomm deal would give them a timely boost.